“The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances – fragrances that can be very personal to the women who’s wearing them.
Aerin Lauder, Founder and Creative Director, AERIN
STOP EVERYTHING. From the end of this year and early next year, the UAE and Middle East will see one of the most beautiful fragrance collections, fabulously influenced from classic American heritage – a.k.a Estée Lauder – rolling out across beauty counters in Bloomingdales. AERIN will make it’s debut appearance with 9 amazing fragrances, each encapsulating different expressions and all a personal reference of Aerin Lauder’s life and memories. The granddaughter of Estée Lauder who has worked for the company for more than 20 years including creative director and who spent her summers during college working for the family business, set up her own lifestyle brand – AERIN – in 2012.
As the name would suggest, Aerin is a symbol of her own classic, understated personal tastes brought to life in a beautiful selection of home interiors, beauty products and accessories and with a strong heritage link to her Estée Lauder family. Although beauty is her actual heritage, home and accessories are her true passion and as the brand was built on the concept of lifestyle – it was very easy to merge all of her interests together.
So there is great excitement around the Middle East region in finally being able to sample some of this classic and beautiful famous American heritage. I was fortunate to have been introduced to the nine amazing fragrances being launched in the UAE in January a couple of weeks ago at the most beautiful and intimate event at The St. Regis Hotel here in Dubai and even more fortunate to meet Karyn Khoury, Senior Advisor of Creative and Strategic Developoment in Corporate Fragrance of Estée Lauder Companies. Karyn took us on a fragrance journey, introducing us to each of the nine scents with each scent telling a different story. I could literally listen to Karyn speak all day about fragrances. Her knowledge on this topic is off-the-charts. Who knew there was such a science behind the world of fragrance?
Recognised internationally as an expert ‘nose’, Karyn travels the world seeking new ideas and concepts to translate into the next great fragrance story for the company so it was a great pleasure to meet literally one of the most distinguished perfume experts in the world. Seeing the full collection for myself before it hits the shops here, gave me the perfect opportunity to pick my favourites and I must admit, it was hard to pick just one! I eventually decided after a hard deliberation on ‘Tangier Vanille’. I’m a sucker for vanilla as a scent anyway (and flavour!!) so this was kinda a ‘no-brainer’ for me. With a hint of the splendour of Morocco and a mixture of vanilla, bergamot, rose, amber, sandalwood and musk – it literally is such a fabulous combination that it is up there now as one of my fav scents. I’m a huge fan of classic American heritage (yes I’m kinda obsessed with the Kennedy’s) and I rate Estée Lauder and Aerin on that same scale – I just picture the American dream and hanging out in the Hamptons and this brand personify’s that for me so I totally buy into it.
Would I treat myself to another one of the scents? Yes, for sure. As I mentioned, amongst the nine fragrances, it was hard to pick a fav as they each have their own little personality and story including beautiful packaging. The packaging draws inspiration from Aerin’s everyday life and is inspired by natural elements such as stones and flowers. The chic rectangular fragrance bottles are adorned with a beautiful gem-like stone in a pretty and soft pastel shade specific to each scent.
How beautiful are these bottles though? Along with the perfumes, body cream, body wash and soap will also be available to purchase and to compliment the fragrance. Already, the Tangier Vanille body cream has gone straight to my wish-list for January.
The nine scents: Gardenia Rattan, Amber Musk, Lilac Path, Ikat Jasmine, Evening Rose, Iris Meadow, Waterlily Sun, Mediterranean Honeysuckle (the beautiful blue stone bottle!) and Tangier Vanille will be available in different sizes and if you are like me…..you will probably want them all!
So if you are as obsessed with fragrances as much as me and in particular something a bit different and dare I say it, in line with another fab brand Jo Malone – you need to check Aerin out. The scents are quite unique and all tell a wonderful story and if anything……….the bottles themselves look stunning in your bathroom/bedroom/dressing room – you get the idea!
Thank you so much for stopping by my little blog as always and giving it a wee read. I really appreciate it and let me know if any of you have tried Aerin and what you think? For now, take care and see you all here again very soon. And remember………….